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Bravura CONNECT: Benefits

Conferences involve participation from so many different constituents, each with its own measure for success. Bravura CONNECT offers benefits to all parties involved in making a conference a success, most notably the organizers, attendees and exhibitors/sponsors.

Value to the attendee: With over tens of thousands of attendees using Bravura CONNECT at events and with each attendee, on an average, having over 100 user interactions in every show, some of the benefits that the attendees have realized are:

• Ability to connect with other professionals in their industry even before the event begins.
• Ability to identify product vendors who can address critical needs and connect with them, prior to the event
• Better plan their time at the event: with a to-do list on who to meet, what products to see and which sessions to attend
• Have real-time access to conference information on their cell phones while at the show

• Real-time access to people who have viewed information on your company and/or products
• Identify prospects who match your target profiles and reach them in a pro-active manner
• Publish various events to promote your brand.
• Thought leadership: create blogs and forums for attendees to participate and provide feedback
• Have real-time access to conference information on their cell phones while at the show

• Online community all year around: Using Bravura CONNECT, the event organizer now has the ability to create various communities and stay in touch with their audience all through the year – before, during and after conferences. This platform will allow the various participants to provide feedback on the most critical needs and issues facing their businesses. Keep attendees a close part of your planning by providing forums for networking and schmoozing through IM, SMS, Blogs, Polls and more.
• Efficient Communication: Make conference info available on the web, including mobile web, for easy access to conference details for all parties. Push announcements including exhibitor deadlines, sponsor opportunities, registration specials and of course news and special notices once on-site. Let attendees choose their level of participation by providing opt-in and out points.
• New Revenue Opportunities: With a new medium for communicating with attendees, comes a whole new sponsorship opportunity. Sell ad space on the mobile web interface and reach attendees browsing conference information. Sell sponsor blocks for key sponsors to get their message out when important announcements are sent to attendees. With a wealth of new sponsor opportunities you and your sponsors can be creative in reaching attendees never before possible.
• Immediate Feedback: Let’s face it, conference organizers crave feedback from attendees and exhibitors—this is what makes or breaks an event. Being able to capture feedback at the time of the session when it is most fresh is critical for future planning. Electronic polls and feedback forms, accessible right from the mobile device allow attendees to provide immediate feedback about a particular speaker or session topic. With the elimination of data entry of paper feedback forms, you’ll have feedback in near real-time.
• Competitive Advantage: Leverage the thought leadership role and “cool factor” by maximizing the power of mobile devices to optimize an attendee’s participation. Remember when the first “internet café” was offered on the exhibitor floor—this allowed attendees to stay in touch while out of the office, opened new sponsorship opportunities, and provided a “cool” place to hang out. Bravura CONNECT gives that appeal and it takes it to a much higher level.

Contact us to request case studies, a demo, or to learn more.

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